Junior Achievement of Northern California teaches students financial literacy, work preparation and entrepreneurship

SAN FRANCISCO (KGO) – There are so many wonderful organizations helping people in the Bay Area who need help themselves. For Day of Giving, ABC7 News anchor Jobina Fortson supports Junior Achievement of Northern California, a non-profit organization that empowers K-12 students and their teachers.

Junior Achievement, or JA, is an organization dedicated to teaching financial literacy, job preparation, and entrepreneurship to students through methods not taught in the classroom.

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Jobina has been volunteering with JA for a year and a half. She hosted their town hall on financial literacy, where experts gave students individual advice on how to plan for their future. At the onset of the pandemic, Jobina hosted the annual JA NorCal Hall of Fame Awards, where more than $ 300,000 was raised to support 300 classrooms in northern California. As one of the most recent board members of the organization, Jobina has witnessed the positive impact JA can have on a student.

Before the pandemic, students had the opportunity to visit job sites, interact with corporate sponsors, and receive mentors from companies like Google and the San Francisco Giants. In March, JA made the virtual pivot. The association has created online internship opportunities and free virtual programming for teachers.

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Everything JA offers is free, but its budget has been cut by 30% due to the instability of its funders and the lack of in-person fundraising events.

“We don’t want to leave the kids behind,” said Cristene Burr, CEO of JA NorCal.

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“There is such a demand from students everywhere who want to participate. Knowing that you can’t go and do your traditional fundraisers anymore, we really count on individuals to see the value of teaching students about personal finance, their education. learn how to start a business, teaching them jobs and careers and who better to do so than an organization whose primary source of volunteerism is corporate volunteers. ”

Like many organizations, the need is urgent for JA. Click here to learn more and donate if you can.

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