Borderplex Alliance wins economic development award, says more jobs will arrive in El Paso in 2021-2022

EL PASO, Texas (Border report) – What do you get when you bring 4,000 jobs to a region in the midst of a pandemic?

In the case of the El Paso Borderplex Alliance, you get the top prize from an international economic development organization. You also increase your influence when you court manufacturers who are considering relocating their operations to Asia closer to you.

“This is an important prize for our region. This consolidates our position as the economic development organization of choice for businesses and site selectors and it certainly allows us to represent our region in a very meaningful and credible way, ”said Jon Barela, CEO of the ‘Borderplex Alliance.

The 5,000-member International Economic Development Council on Tuesday presented the Borderplex Alliance with the Economic Development Organization of the Year award. The award annually recognizes the best economic development organizations in the world.

The Borderplex Alliance in 2020 helped attract a 700-job Amazon Inc. fulfillment center and $ 150 million TJ Maxx fulfillment center to El Paso. In addition to the direct jobs these projects bring, they reinvigorate the construction industry at least in the short term.

“It was an important year, a landmark year for our organization in difficult and difficult economic times. The award is a testament to the hard work of our staff and board of directors and I am looking for an even more prosperous year 2021 and beyond, ”Barela told Border Report.

Jon Barela (photo from the border report file)

The Borderplex Alliance is pursuing a record number of leads when it comes to companies looking for new places to expand or relocate, he said.

“We continue to set a new bar month after month. About a third of these opportunities are offshoring or relocation opportunities from China. We’ve been talking about it for years and now it’s starting to pay off. This is what occupies our organization, ”said Barela.

Due to nondisclosure agreements, Barela said he could not name some of the companies considering expansion in the El Paso-Las Cruces-Juarez area. However, he said some include specific industries.

“We compete very well with large industrial projects in the aerospace industry and in the consumer electronics manufacturing sector. And we are developing a very nice strategy – I call it a vertical strategy – for the production of electric vehicles, ”he said. “I see great potential in each of these short and long term manufacturing sectors for our region.”


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